The devil's in the details, as they say.  We're always intrigued by design that speaks a message in a succinct, effective way.  Every line and curve needs to be deliberate.  With this in mind, we took the MI abbreviation and sculpted a design based on 1970s logo work, a meld of corporate and athletic designs from that era.  The "i" sits on the end of the "m", separated only by a thin divide.  The slight grade at the bottom gives a subtle sense of motion, keeping it from looking too static. At least that was the intent, anyway.